When you feature only an Amazon or iTunes button on your social media or website, you're telling your fans that there are only two ways to buy your music. We know that's not true and you know that you have fans who prefer to shop locally, whether through physical or digital purchases. There are lots of record stores and no way for you to link to all of them, so we created "The Third Option", which sits nicely alongside Amazon, iTunes (and any other buy buttons) on the internet and geolocates your fans to the nearest physical record store to walk into, a store they can order from to have a release shipped to them, and a digital purchase option that still supports indie record stores.

We created a simple way to add a link so that your release can be easily purchased from an indie record store and it's very straightforward and easy. All you need is on this page.  Thanks for including indie record stores and The Third Option.

The Third Option was created for regular (not limited edition RSD or BF releases) releases, week in and week out, on street date and beyond. The assets on the landing page for your particular record come to us about a week before street, so if you do not see assets on the page once you create it, you can contact us and let us know so we can hand place those assets.  (NOTE: Third Option is created for street date releases, not for pre-orders. Contact if you're looking to do a pre-order campaign.) Once you read through this page, and create your hyperlinked button, feel free to send us an email and let us know you’re doing this ( and we also suggest that you TWEET and FACEBOOK the news out to fans. If you tag us (@recordstoreday and, we’ll send the word out too, and we’ll let the hundreds of local stores who are part of Record Store Day know what you are doing to support them, by giving your fans the equal opportunity to BUY LOCAL.

**Not all stores listed on are participating in the Third Option. Because we want all customers to have a good experience, we have included only those stores who sell new product, in all genres, and in all formats. More stores will be added as they fit the criteria.

**The digital and physical worlds don’t always match up. If you have a problem with your hyperlink, and the results you get, please let us know and most likely it’s a simple fix. We’re just an email away:

Below are the graphic buttons to choose from. The first button is the one we STRONGLY REQUEST you use, but we provide options as well, or you can create your own. You can also use this hyperlink you create in sentences like "GET THE NEW ALBUM AT AN INDIE RECORD STORE NEAR YOU"
Once you choose your button, here’s how to come up with your hyperlink:


1. You need the UPC of the product that wish you deep link to on

2. Using that UPC (without dashes) you can plug it into the URL as follows:

i.e.:  where XXXXXXXXXXX is the UPC so yours would look like this one:

 3. This is the individual, unique URL for your spectacular release. Place the hyperlink on the following button:



Additional Versions:
Other versions are available for placement here: We have included a black version and a small version, along with high res and a compressed package of all versions together:



High Res Versions: (PSD)

Click here to download high rez